Welcome to TRACE. We are a boutique copywriting and organic SEO agency led by James Watling and Laura Hietala with teams in California, Europe, Asia and Australia servicing clients in the luxury lifestyle, technology and wellness sectors.

Coming from a fifteen year professional career in magazine, book and digital publishing James setup TRACE in 2015 producing content for brands in the lifestyle and hospitality sectors. As interest in traditional print media declined and demand for quality content increased James started to specialise in copywriting for the luxury hospitality sector whilst bringing in a team of talent to manage other developing industry sectors.

As we grew to meet client needs we launched the technical division of TRACE in 2018 led by Laura and her team who specialises in ensuring the content you invest in actively works for your business online. Since 2018 we have taken established and emerging brands to position #1 on page #1 on Google ensuring that brands and businesses alike not only communicate value clearly with their audience, but also connect directly to active audience searches that convert to leads, bookings, purchases and real revenue generation which we track and trace every month as part of our Organic Enterprise Program service.

James and Laura personally oversee every aspect of each of our client accounts at TRACE, ensuring the quality of service and results we generate are maintained to the highest possible standard. Our team of content creators and technical strategists in four continents around the world manage a growing portfolio of some of the most dynamic and recognisable lifestyle brands in business today.