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We accept all major credit & debit cards from every country in the world in over 135+ currencies…

TRACE accepts payments from all major debit and credit cards on a monthly recurring subscription basis. We work with Visa, American Express, Mastercard and Apple Pay to ensure our clients are serviced securely and their financial details are safely processed in accordance with the financial regulations of our banking providers. All payments are processed by Stripe and no financial details are held on our servers at any time. All payments are guaranteed by Stripe and our account provider HSBC Singapore.

Terms & Conditions

This Search Engine Optimisation and Pay Per Click (PPC) Media Advertising Agreement (“Agreement”) is hereby entered into between you, your employees and agents (collectively “Customer”) and applies to the purchase of all Search Engine Optimisation and Pay Per Click (PPC) Media Advertising Services (hereinafter collectively referred to as “SEO Services” and “PPC Services”) ordered by Customer for execution by TRACE Agency. These Terms & Conditions are binding as per the signed contract of engagement.

    1. Terms – This Agreement shall be effective as of the time frame Customer signs up for SEO and Pay Per Click (PPC) Media Advertising. The contract shall be deemed to have been made at the offices of TRACE Agency as registered in the United Kingdom. The terms of the contract as stated in the Agency’s official order constitute the entire contract between Customer and TRACE Agency. Any variations to the contract terms are only valid if signed by a Director of TRACE Agency. This agreement shall be subject to the laws of England and Wales. The Agency submits to the non-exclusive jurisdiction of the English courts.

      Confidential Information – All data and information of a confidential nature, including know-how and trade secrets, relating to the business, the affairs and any development projects or other products or services of such party are protected under this NDA (Non Disclosure Agreement) clause. Confidential Information may be communicated orally, visually, in writing or in any other recorded or tangible form. Data and information shall be considered to be Confidential Information if (a) the relevant party has marked them as such, (b) the relevant party, orally or in writing, has advised the other party of their confidential nature, or (c) due to their character or nature, a reasonable person in a like position and under like circumstances would treat them as secret and confidential. Agreement to this Contract constitutes our Non Disclosure Agreement (NDA) being accepted and adhered to during the period of engagement of TRACE Agency.
    2. Termination – This Agreement may be terminated by either party upon written notice to the other, if the other party breaches any material obligation provided hereunder and the breaching party fails to cure such breach within forty-five (45) days of receipt of the notice for SEO engagements and as defined by contract for PPC Campaigns undertaken by TRACE Agency and subject to guidelines defined in Point Two (2) below.
  1. Services – TRACE Agency agrees to provide Customer with SEO and Pay Per Click (PPC) Media Advertising Services as described in this Agreement. TRACE Agency is authorised to use the specific keywords and/or phases for development, improving the ranking of, and/or positioning the contents of the Customer’s URL(s) in Search Engines and/or Directories. SEO and Pay Per Click (PPC) Media Advertising Services are intended to provide Customer with preferential positioning in selected Search Engines and Social Platforms and report results on an ongoing and timely basis. Primary SEO and Pay Per Click (PPC) Media Advertising Services include, but are not limited to: Research of Keywords and Search Phrases to select appropriate, relevant Search Terms. Creation of Ad Copy, Implementation of Tracking Tags, Management of Media Budgets, Submission of Customer’s pages to Search Engines and Directories as set forth in this Agreement. Modify Title Tags, access Console Analytics and Customer Accounts, Meta Tags, Content and Content Generation, HTML code, URLs and other On-Page and Off Page factors. Create Monthly Positioning Reports showing rankings in the major Search Engines and under which Keywords plus report on Site Health, Ranking Positioning and Traffic Data. TRACE Agency shall be granted access to Customer Google Analytics, Tag Manager, Facebook, Adwords, Bing, PInterest, LinkedIn, Twitter and other Engines and Social Media Platforms as dictated in the course of the provision of service. SEO Services are a rolling monthly service (subject to mandatory forty-five (45) day termination notice), PPC Services are contractually bound for a minimum six (6) month period. A separate quote will be created if Customer wishes to expand Paid Media (PPC) Campaigns to include other media channels formats not included in the initial Contract of Engagement.
  2. Fees – Limitations on Refunds and Cancellation Fees, Customer agrees to pay TRACE Agency any and all fee(s) as billed in accordance with this Agreement and as defined in Contract with Customer. The fee(s) must be received prior to the start of any SEO engagement and are defined specifically for Customer engagement/s for PPC Campaigns. Payment terms are 100% of the total amount of the total contract price agreed in advance of commencement of monthly services for SEO engagement. For PPC Campaigns fees for Account Setup and Tracking Setup are to be paid prior to Campaign actioning and Monthly Management Fees are invoiced for payment at the end of each monthly cycle in arrears in line with the generation of the End of Month Report (EOMR). Payments for SEO services are automatically debited on a monthly subscription basis directly through our financial gateway at Should payments fail to clear on the due date services will be delayed until the balance is paid and a reminder will be issued. Payment for PPC services are generated for settlement by direct bank transfer to our nominated bank account in Singapore. Customer understands that there are specific costs to consider before using Paid Search Engine Marketing service (PPC) with TRACE Agency. (A) Initial Account Setup and Tracking Setup Fees (invoiced and to be paid before commencement of campaign management), (b) Ongoing Monthly Agency Management Fees (invoiced and to be paid at the end of each month of the engagement cycle); (C) Monthly Search Engine Advertising Budget (paid to Google, Search Engines and other Social Media platforms directly), Customer further agrees that, in the event of any termination of this agreement by customer that no refund shall be given under any circumstances for work already conducted, being conducted or to be conducted during the forty- five (45) day termination period for SEO Services and as per the Terms of Contract for PPC engagement. The Customer further agrees to pay upon cancellation the amount of any cancellation fees or other amounts due to TRACE Agency as provided in the agreement. Monthly invoices for Management Fees for PPC Campaigns must be paid within ten (10) working days. Late payments attract a 10% penalty fee for accounts unpaid up to ten (10) days after due payment date, 15% for accounts unpaid up to fifteen (15) days and 20% for accounts unpaid up to twenty (20) days. Accounts remaining unpaid for more than twenty (20) days will be passed to Collection Partners for settlement and will attract additional penalty fees as deemed appropriate by our designated Collection Partners. Any overlap in payment and service dates will be honoured by TRACE Agency. All fees are listed in US Dollars unless defined otherwise in Contract and exclusive of any applicable local taxes.
  3. Customer Responsibilities – For the purposes of providing these services, Customer agrees: To provide TRACE Agency with FTP access to its websites for uploading new pages, and making changes for the purpose of SEO Services optimisation or approval to go through a third party. To authorise TRACE Agency use of all Customer’s logos, trademarks, Website images, etc., for use in creating informational pages and any other uses as deemed necessary by TRACE Agency for Search Engine positioning and optimisation. That if Customer’s website(s) is light in textual content, Customer will provide additional relevant text content in electronic format for the purpose of creating additional web pages. Customer is responsible for Pay Per Click (PPC) Media Advertising Services payments to Engines and Social Platforms (including, but not limited to: Google, Bing, Yahoo, Facebook). Where applicable Customer must supply all materials and information required by TRACE Agency to complete the work in accordance with any agreed specifications. Such materials may include, but are not limited to, keywords, written copy, logos and other material as needed. Where there is any delay in supplying these materials to TRACE Agency which leads to a delay in the completion of work, TRACE Agency reserves the sole right to extend any previously agreed deadlines by a reasonable amount. Where Customer fails to supply materials and information, and that prevents the progress of the work, TRACE Agency has the right to stop work and invoice Customer for any balance on the contract. TRACE Agency endeavours to set up Customer AdWords accounts as soon as possible, however in some cases it may take up to 7-10 days to complete set up of Customer’s new account. Any time frames or estimates that TRACE Agency gives are contingent upon Customer’s full co-operation along with complete and final materials and information. During the period of contract, there is a certain amount of feedback required in order to progress to subsequent phases. It is required that a single point of contact be appointed from Customer’s side and be made available on a regular basis in order to expedite the feedback process. We will not be responsible if the work remains largely unfinished or is delayed, due to Customer’s own inaction, or by not approving written ad copies, keywords, etc. On completion of the initial setup Customer will be notified and have the opportunity to review it. Customer must notify TRACE Agency in writing of any unsatisfactory points within 7 days of such notification. Any of the work which has not been reported in writing to us as unsatisfactory within the 7-day review period will be deemed to have been approved. If Customer rejects any of the work submitted by TRACE Agency within the 7-day review period and does not approve subsequent work performed by TRACE Agency to remedy any points recorded as being unsatisfactory, and TRACE Agency, acting reasonably, considers that Customer has been unreasonable in any rejection of the work, we can elect to treat this contract as complete and take measures to recover payment for the contracted work undertaken.
  4. Search Engines & Social Media – Selected Search Engine submissions include (but not limited to): Google, Yahoo, Bing, AOL, Facebook, Instagram, YouTube, Gmail, Twitter, Pinterest, LinkedIn and other Social Media Platforms may be engaged at the discretion of TRACE Agency in fulfilment of their contractual services to Customer.
  5. Customer Acknowledgements – Customer understands, acknowledges and agrees that: TRACE Agency has no control over the policies of Search Engines or directories with respect to the type of sites and/or content that they accept now or in the future. Customer’s website(s) may be excluded from any Search Engine or directory at any time at the sole discretion of the Search Engine or directory entity. TRACE Agency will resubmit those pages that have been dropped from the index. Some Search Engines and directories may take as long as two (2) to four (4) months, and in some cases longer, after submission to list Customer’s website(s). Occasionally, Search Engines and directories will stop accepting submissions for an indefinite period of time. Occasionally, Search Engines and directories will drop listings for no apparent or predictable reason. Often, listings will “reappear” without any additional submissions. Should the listing not reappear, TRACE Agency will re-submit the website(s) based on the current policies of the Search Engine or directory in question. During the termination period for SEO engagement the work hours for the final monthly cycle are committed in full to generation of Close Report for Customer, TRACE Agency does not produce keyword optimised content in that final month or onboard additional duties beyond the generation of the Customer Close Report.
  6. Website Changes – TRACE Agency is not responsible for changes made to Customer’s website(s) by other parties that adversely affect the Search Engine or directory rankings of Customer’s website(s). TRACE Agency does not undertake web design or development work unless specifically stipulated and agreed in the Contract of Engagement of Services which is subject to additional costings as detailed to Customer. TRACE Agency reserves the right to subcontract any services that we have agreed to perform for you as we see fit.
  7. Indemnification – Customer shall indemnify and hold harmless TRACE Agency (and its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees) from any and all claims, damages, liabilities, costs, and expenses (including, but not limited to, reasonable attorneys’ fees and all related costs and expenses) incurred by TRACE Agency as a result of any claim, judgment, or adjudication against TRACE Agency related to or arising from (a) any photographs, illustrations, graphics, audio clips, video clips, text, data or any other information, content, display, or material (whether written, graphic, sound, or otherwise) provided by Customer to TRACE Agency (the “Customer Content”), or (b) a claim that TRACE Agency’s use of the Customer Content infringes the intellectual property rights of a third party. To qualify for such defence and payment, TRACE Agency must: (i) give Customer prompt written notice of a claim; and (ii) allow Customer to control, and fully cooperate with Customer in, the defence and all related negotiations. TRACE Agency may monitor record and store and use any telephone email or other communication with Customer in order to monitor and verify contracts entered into and their terms, instructions given by Customer, the content of editorial interviews and information gathering, training and quality control. All reasonable efforts will be made by the Agency to fulfil its obligations, but should the Agency be prevented or delayed in carrying out any of its obligations by reason of an act of god, war, lock-out, fire, flood, delays in transit, strikes, riots, postal delay or any other unexpected or exceptional causes or circumstances beyond its control, the time for delivery shall be extended until a reasonable time after the event preventing or interfering with the due performance of the Agency’s obligations has ceased, and in no circumstances is the Agency to be liable for any consequential loss or damage suffered by the client as a result thereof.
  8. Disclaimer of All Other Warranties – TRACE Agency does not warrant that the SEO and Pay Per Click (PPC) Media Advertising Services will meet the customer’s expectations or requirements. The entire risk as to the quality and performance is with Customer except as otherwise specified in the Contract Agreement, TRACE Agency provides its services “as is” and without warranty of any kind. The parties agree that (a) the limited warranties set forth in this section are the sole and exclusive warranties provided by each party, and (b) each party disclaims all other warranties, express or implied, including but not limited to, the implied warranties of merchantability and fitness for a particular purpose, relating to this agreement, performance or inability to perform under this agreement, the content, and each party’s computing and distribution system. if any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
  9. Limited Liability – in no event shall TRACE Agency be liable to customer for any indirect, special, exemplary or consequential damages, including any implied warranty of merchantability or fitness for a particular purpose or implied warranties arising from course of dealing or course of performance, lost profits, whether or not foreseeable or alleged to be based on breach of warranty, contract, negligence or strict liability, arising under this agreement, loss of data, or any performance under this agreement, even if such party has been advised of the possibility of such damages and notwithstanding the failure of essential purpose of any limited remedy provided herein. there shall be no refunds. TRACE Agency makes no warranty of any kind, whether express or implied, with regard to any third party products, third party content or any software, equipment, or hardware obtained from third parties. TRACE Agency reserves the right to refuse or terminate service to anyone for any reason not prohibited by law. Also TRACE Agency reserves the right to be free from acts or threats of disruptive behaviour, abusive and/or offensive language, including intimidation, harassment and/or coercion, which involve or affect our operation. Abusive communications in any form (email, phone, in person, etc.) are strictly not tolerated. No refund would be provided in case of abusive communications.
  10. Customer Representations – Customer makes the following representations and warranties for the benefit of TRACE Agency: Customer represents to TRACE Agency and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to TRACE Agency are owned by Customer, or that Customer has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend TRACE Agency and its subcontractors from any claim or suit arising from the use of such elements furnished by Customer. Customer guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to TRACE Agency for inclusion on the website above are owned by Customer, or that Customer has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend TRACE Agency and its subcontractors from any liability or suit arising from the use of such elements. From time to time governments enact laws and levy taxes and tariffs affecting Internet electronic commerce. Customer agrees that the client is solely responsible for complying with such laws, taxes, and tariffs, and will hold harmless, protect, and defend TRACE Agency and its subcontractors from any claim, suit, penalty, tax, or tariff arising from Customer’s exercise of Internet electronic commerce.
  11. Confidentiality – The parties agree to hold each other’s Proprietary or Confidential Information in strict confidence. “Proprietary or Confidential Information” shall include, but is not limited to, written or oral contracts, trade secrets, know-how, business methods, business policies, memoranda, reports, records, computer retained information, notes, or financial information. Proprietary or Confidential Information shall not include any information which: (i) is or becomes generally known to the public by any means other than a breach of the obligations of the receiving party; (ii) was previously known to the receiving party or rightly received by the receiving party from a third party; (iii) is independently developed by the receiving party; or (iv) is subject to disclosure under court order or other lawful process. The parties agree not to make each other’s Proprietary or Confidential Information available in any form to any third party or to use each other’s Proprietary or Confidential Information for any purpose other than as specified in this Agreement. Each party’s proprietary or confidential information shall remain the sole and exclusive property of that party. The parties agree that in the event of use or disclosure by the other party other than as specifically provided for in this Agreement, the non-disclosing party may be entitled to equitable relief. Notwithstanding termination or expiration of this Agreement, TRACE Agency and Customer acknowledge and agree that their obligations of confidentiality with respect to Proprietary or Confidential Information shall continue in effect for a total period of three (1) years from the effective date of contractual termination. A NDA (Non Disclosure Agreement) is entered into at the time of contractual engagement. Access to your data: You may request, at any time, a copy of the information we hold on you by writing to [email protected].
  12. Force Majeure – Neither party will be liable for, or will be considered to be in breach of or default under this Agreement on account of, any delay or failure to perform as required by this Agreement as a result of any causes or conditions that are beyond such Party’s reasonable control and that such Party is unable to overcome through the exercise of commercially reasonable diligence. If any force majeure event occurs, the affected Party will give prompt written notice to the other Party and will use commercially reasonable efforts to minimise the impact of the event.
  13. Relationship of Parties – TRACE Agency, in rendering performance under this Agreement, shall be deemed an independent contractor and nothing contained herein shall constitute this arrangement to be employment, a joint venture, or a partnership. Customer does not undertake by this Agreement, or otherwise, to perform any obligation of TRACE Agency, whether by regulation or contract. In no way is TRACE Agency to be construed as the agent or to be acting as the agent of Customer in any respect, any other provisions of this Agreement notwithstanding.
  14. Notice and Payment – Any notice required to be given under this Agreement shall be in writing and delivered personally to the other designated party, mailed by certified, registered or Express mail, return receipt requested or by Federal Express or similar courier service. Either party may change its address to which notice or payment is to be sent by written notice to the other under any provision of this paragraph.
  15. Jurisdiction/Disputes – This Agreement shall be governed in accordance with the laws of The United Kingdom. All disputes under this Agreement shall be resolved by litigation in the courts of The United Kingdom including the courts therein and the Parties all consent to the jurisdiction of such courts, agree to accept service of process by mail, and hereby waive any jurisdictional or venue defences otherwise available to it.
  16. Agreement Binding on Successors – The provisions of the Agreement shall be binding upon and shall inure to the benefit of the Parties hereto, their heirs, administrators, successors and assigns.
  17. Assignability – Customer may not assign this Agreement or the rights and obligations thereunder to any third party without the prior express written approval of TRACE Agency. TRACE Agency reserves the right to assign subcontractors as needed to this project to ensure on-time completion.
  18. Waiver – No waiver by either party of any default shall be deemed as a waiver of prior or subsequent default of the same of other provisions of this Agreement.
  19. Sever-ability – If any term, clause or provision hereof is held invalid or unenforceable by a court of competent jurisdiction, such invalidity shall not affect the validity or operation of any other term, clause or provision and such invalid term, clause or provision shall be deemed to be severed from the Agreement.
  20. No Inference Against Author – No provision of this Agreement shall be interpreted against any Party because such Party or its legal representative drafted such provision.
  21. Disputes – Customer and TRACE Agency agree to make a good-faith effort to resolve any disagreement arising out of, or in connection with, this Agreement through negotiation. Should the parties fail to resolve any such disagreement within ten (10) days, any controversy or claim arising out of or relating to this Agreement, including, without limitation, the interpretation or breach thereof, shall be submitted by either party to arbitration in London, United Kingdom.
  22. Read and Understood – Each Party acknowledges that it has read and understands this Agreement and agrees to be bound by its terms and conditions as set forth in this agreement and in the Contract as issued by TRACE Agency. Signage of the Contract of Engagement with TRACE Agency signifies Customer agrees and is bound by the terms and conditions as set forth in this document.
  23. This Agreement becomes enforceable in conjunction with the signed Contract as provided to The Customer at time of engagement of services by TRACE Agency.

Click here to download the full Terms & Conditions agreement.

The website: www.TRACE.Agency is owned and managed by TRACE Agency Limited. Copyright 2018, all rights reserved.

Any information stored by us is covered by the Data Protection Act 1998 (more information is available at

TRACE Agency will use the information which we collect from this website and via our email campaigns to provide you with any services you have requested of us. We may also from time to time use your contact details to send you information about other services and products provided by TRACE Agency and its partners. Any aggregate user information that we collect from this website will be used for the purpose of statistics and will not contain any personally identifying information.

We will not disclose your information to third parties without your consent, except when: We need to send the information to companies that work on our behalf to provide a product or service for you; (unless stated otherwise, these companies do not have any right to use the personally identifiable information we provide to them beyond what is necessary to assist us); or we need to share your information to provide the product or service you have requested; or we respond to any legitimate request by the authorities, or legal process, with which we must comply.