Connect with your audience

ROI Driven Marketing

We specialise in driving qualifiable and quantifiable online traffic and bookings enquiries on Google to addiction recovery facilities, health care centres and wellbeing businesses globally; directly connecting operators with people that need most need care.

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Increase Market Share

Compete Effectively

Capture top positions on page #1 of Google, outperform your competitors, build brand authority and give your business market advantage to leverage enquiries across a broad spectrum of addictions, mental health and treatments programs and services.

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Generate Admissions

Our technical team generates direct inpatient admissions and outpatient appointments. We work purely organically on Google to bypass restrictions on certain industry specific keywords and reduce spend on low performing paid advertising campaigns.

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A quick word about us, then it’s all about our focus, services and results we deliver.

TRACE was founded in 2015 by partners James Watling and Laura Hietala and has grown with a core team of technical staff and industry consultants, counsellors and specialists in the health and wellness sectors spanning three continents with representation in North America, Europe, Australia and Asia.

Our strategists, business development managers and technical leads specialise in providing full service SEO solutions for businesses operating exclusively in the health, wellbeing and addictions sectors. We are responsible for providing solutions to marketing challenges operators and owners face in driving revenue to their centres in a cost effective and timely manner.


Meet our team of specialists.

Contact us directly here to learn more about how we can help you capture untapped potential in your market, challenges your business is currently facing and goals you need to achieve. The team at TRACE look forward to meeting you.

Laura Hietala

Laura Hietala

Partner, Digital Strategy Director
James Watling

James Watling

Partner, Business Development Director
Samuel Robinson

Samuel Robinson

Associate Partner, Addiction Consultancy
Gilly Valentine

Gilly Valentine

Technical Content Specialist


Specialist digital marketing for health, recoveries and wellbeing businesses.

Our team works across a range of specialist services including drug and alcohol addiction, twelve-step facilitation, medical detox, mental health, depression, anxiety, trauma, duel diagnosis, behavioural disorders, sex addiction, gambling addiction, codependency relational issues and a full spectrum of diagnostics programs on an inpatient and outpatient basis.

We provide a cost effective proven digital strategy solution at TRACE to deliver direct admissions enquiries and bookings to treatments centres, bypassing Google restrictions on addictions keywords and reducing reliance on costly paid advertising overheads and referral fees paid to third parties.

Whether you are operating an inpatient facility, private practice or wellness centre we custom tailor solutions to suit your business and help you achieve the exact goals you are striving to reach.


Custom SEO solutions engineered specifically to achieve your business goals.

Our monthly full service SEO Enterprise Program is specifically designed to address common challenges facing treatments operators: increasing admissions enquiries by targeting high quality traffic, reducing paid advertising budget spend on low converting campaigns across Google, bypassing Google restrictions on high value addictions related keywords and streamlining your overall marketing spend to increase profitability performance.

We employ an extremely consultive approach to working with businesses from the outset and carry that commitment through to our monthly reporting and consultation calls with your dedicated Technical Director at TRACE working on your campaign. Each month we break down the data on your ranking increases, traffic performance, competitor movements and track your exact revenue conversions from our work as well as planning across future tasks and addressing any online issues that your business may be facing. 

Our average timeline to achieve return on investment against our monthly service fee is between three to six months depending on the current status of your business and responsiveness of your site on Google. We work strictly on an exclusivity basis for treatments facilities and wellness businesses based on industry specifics and regional considerations.


The reason some of the best performing facilities in the world work with us.

The results we drive have made our clients’ sites grow to become their single most valuable revenue generating channel. 

In 2021 we posted across the board results for our clients in the addictions recovery and mental health sectors showing an average increase of +60% in traffic, rankings increase to position #1 on the first page of Google of 45 places from average page #5 placements securing +70% more clicks from search enquiries across over 30 core recovery and diagnostics programs categories, generated ROI within six months for all new contracts and exceeded forecast revenue goals for all facilities and businesses we are managing.

Learn more about your industry growth trends on Google, case studies for private sector facilities we work with and see how we achieve results for high performing businesses in the industry by requesting our Mental health, Addiction & Treatments Enterprise Program Agency Kit 2022 here.

Our Clients

Our clients and associated partners

ATON Center
Clinic 77
Rainbow Tick
South Pacific Private
United Healthcare