What we do.

Digital marketing is a minefield, which is why we like to keep things linear and straightforward at TRACE.

Our SEO (Search Engine Optimisation), PPC (Pay Per Click) and Conversion Rate Optimisation (CRO) specialists alongside our account directors and marketing team work closely together to provide our clients with the best service to suit their specific business needs.

Whether you require a professional SEO foundation for your business to improve your search engine rankings and increase traffic to your site, a custom PPC campaign program spanning multiple search engines and social channels or a tailored CRO solution to maximise your sales conversions the team at TRACE have you covered.

In every case for each client we believe in the importance of a consultative approach, we want to understand your specific needs and objectives and help you achieve your goals in the full knowledge that you have engaged a committed and professional digital marketing agency to manage your brand online in the most effective way possible.

Our recognised partnership credentials with Google, Microsoft, Facebook and Instagram power our client campaigns. We work across all major search and social networks to deliver your brand message to your true audience.

Request our SEO, PPC and CRO services kits here.

Our 3 step marketing mix.

At TRACE we keep things simple for our clients. We build your Search Engine Optimisation (SEO) foundation and compliment it with Pay Per Click (PPC) campaigns to retarget your existing audience and prospect for new customers across social, search engine and ancillary channels. Our final step in the process is taking your winning formula and maximising profitability from your sales conversions using our customised Conversion Rate Optimisation (CRO) strategy.

It’s our proven three step path to success that will take your business to the next level.

1. Search Engine Optimisation.

Our custom SEO program sets the foundation of your business, increases your rankings, builds valuable traffic for you to convert to real business leads and most importantly challenges your industry competitors. Without a solid SEO foundation in place you will lose highly valuable organic search traffic from finding your site and engaging with your business. Our SEO technicians at TRACE have a proven organic SEO program that drive real results for our clients. Click through below to learn more about our SEO services.

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2. Pay Per Click.

Our custom PPC program turbocharges your sales message through targeted ad campaigns – perfect for re-targeting and driving new business. Our PPC team at TRACE work across all major search engines including Google, Bing and Yahoo as well as executing campaigns on social channels including Facebook, Instagram and Pinterest. We also work on niche campaigns for Gmail, YouTube and LinkedIn. TRACE provides PPC solutions for both prospecting and retargeting across all search, social and email channels. Click through below to learn more about our PPC services.

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3. Conversion Rate Optimisation.

When it’s time to look closer at increasing profit by fine tuning your website and sales funnel with our custom CRO program at TRACE is tailor made to maximise your business conversions. CRO is our final tier of service at TRACE and is deployed to websites that are already properly SEO optimised and may be running PPC initiatives to drive both organic (through SEO) and paid (through PPC) traffic. Click though below to learn more about our CRO services.

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Not sure where you fit into the marketing mix? One of our specialists is on hand to chat over your needs, just click here.

Our story.

TRACE was formed in 2014 to answer the rapidly developing digital marketing needs of the luxury travel, hospitality, wellbeing and lifestyle markets. Founded by ex-publishers and senior digital strategists TRACE was launched as a reaction to our clients’ ever evolving needs.

With over 10 years experience working in big name agencies and media companies in Sydney, New York, Singapore and London our lead digital strategists and marketers have amassed considerable knowledge and experience in handling some of the most prestigious brands in the world.

Our big agency background and skillsets enable us to maintain servicing some of these established business names whilst powering a performance driven digital future for emerging luxury brands.

At TRACE we spend a lot of time keeping up with the ever evolving algorithms of the world’s most powerful search engines and social platforms. In 2016 Facebook and Instagram awarded us with Partner status for their platforms and in early 2017 Google took notice of our efforts and decided to make our technical specialists at TRACE Official Google Partners and Certified Adword Partners.

Our team at TRACE loves nothing more than to listen to our clients’ needs and develop award winning strategies alongside them, this consultive hand-in-hand approach is the very driving force behind our agency.

We look forward to listening to you.

Google Adwords Logo
Google Partners Logo
Bing Partners Logo
Instagram Partners Logo
Bing Partners Logo

Our people.

At TRACE we believe in servicing our clients to the highest standard possible. That’s why we’ve engaged some of the brightest minds in digital marketing. From big agency talent to some of the most dynamic entrepreneurial marketing minds we have a team ready to work on your specific business needs.

Every day over 70 staff are working on numerous client accounts and delivering results that really impact the success of forward thinking brands. At TRACE we are as committed to nurturing our talent as we are to the success of our clients.

James Watling

Business Development Director

Bart Kalisvaart

Web Designer, Lead Developer

Jaime Antonio Nicolas

Marketing Director, South America

Matt Isaac

Director Global PPC Solutions

Laura Bloomfield

Marketing Director, USA

Emma Lincoln

Chief Financial Officer

Jason Wurz

Director Global SEO Solutions

Daniel Steadman

Marketing Director, Europe

Poppy Malisé

Marketing Director, APAC

Our clients.

Our talent at TRACE has strategised for and worked with some of the biggest and most dynamic brand names in the luxury hospitality, travel, wellness and lifestyle sectors. Our wealth of experience and understanding of how brands perform online keeps us and our clients one step ahead of the competition.

TRAVLR Logo
Mason Adventures Logo
Ritz Carlton Logo
Mozaic Logo
Marriott Logo
ARC Logo
The Bali Bible Logo
The Pavilions Logo
Revivo Resorts Logo
Skin Elegance Logo
Synergie Skin Logo

What our clients are saying.

Chris Salans

Chef Owner, Mozaic Restaurant & Spice Gastrobar, Bali


“James, Jason and the team at TRACE Agency have been a pleasure to work with for Mozaic. Not only are they proactive at what they do but they deliver 120% every time – and with great speed.

It’s a real pleasure working with them and I’ve actually had to clean up my act in order to keep up to speed with them! Their integrity and level of understanding of the industry, our business and brand and the data they provide is extremely sharp, insightful and beneficial.

We look forward to continuing our relationship with TRACE Agency as we build on the success of engaging their SEO and PPC services for Mozaic.”

Mitchell Lawson

Chief Marketing Officer, TRAVLR // The Bali Bible, AUS


“We have been working with TRACE since early 2018 and have run multiple successful campaigns with their team for both TRAVLR and The Bali Bible. Their level of consultive services, culture of professional transparency, clear communication and commitment to being results driven are second to none.

There has been, and continues to be a great synergy between ourselves and the team at TRACE and we value their input and commitment to driving our brand success as we expand our business.

We can’t recommend TRACE highly enough, they set the bar as a strategic digital partner and run their clients’ business as if it was their own.”

Keely Lee Johnson

Business Dev Manager, Synergie, Skin Elegance, USA


“We worked closely with TRACE Agency to develop our online marketing strategy for Synergie Skin products licensed to Skin Elegance for distribution across the United States. Building our relationship with James and his team was seamless, their understanding of our specific needs and market was exemplary.

The technical team at TRACE are world class and integrated perfectly with our team with their consultive, details oriented approach of their account managers. They were open to questions and happy to spend time with us exploring multiple scenarios to pick the right strategies that would work for our brand in both the short and long term.”

Melanny Purwanto

General Manager, ARC Clinics, Bali


“I have worked closely with James, Jason and the TRACE team for over twelve months to build our SEO foundation for the dental and anti-aging clinics at ARC.

Their integrity, together with their excellent communication and collaborative approach and level of understanding of our business needs has been fundamental to driving traffic to the business.

I would recommend TRACE & the team to any business looking for expert level strategical digital marketing that yields results.”

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