What we do.

Partnering with TRACE gives your business a huge advantage over your competitors by helping you compete more effectively, drive traffic to your site and win market share for valuable and popular customer searches.

Customised Digital Strategy

Our digital strategy experts will begin by analysing and dissecting your business niche to identify every single valuable search your prospective customers are conducting online.

Powerful Website Optimisation

We deploy custom crafted strategies to maximise conversion on your website and optimise continually to appear in the results for every valuable customer search.

Bespoke Tracking and Reporting

Our adaptive monthly reports track the most useful business metrics based on your exact requirements to show results generated through your site and underpin your business marketing decisions.

Why Join the TRACE network?

TRACE was brought to life by professionals that understand the exact needs of owners and operators in the modern business climate.

A Simple and Transparent Objective

We are accountable for generating your business measurable results and ultimately a positive ROI on our service fee.

Clear and Insightful Reporting

Our monthly reports detail the exact metrics business owners need to make effective decisions and track progress month by month from day one.

Talented and Effective Professionals

We assign a team of dedicated digital professionals to manage your individual account, drive results and answer everything you wish to know to make your business excel.

Founded On Innovation

TRACE has completely deconstructed and reimagined what it means to be a digital agency partner for businesses.

Mutually Beneficial Client Screening

We are selective in choosing who we work with and only accept clients who we are confident we can generate a positive monthly ROI for within twelve months.

Innovative Virtual Service Model

Our cutting-edge virtual service model allows us to hire the best talent in the world while drastically slashing overhead costs to ensure our clients receive the highest standard of work at the most competitive service rate possible.

Expert Digital Consulting

Your dedicated team at TRACE will help drive your digital business strategy to the next level so you are best positioned to maximise online revenue and gain market share over your competitors.

Our people.

At TRACE we believe in servicing our clients to the highest standard possible. That’s why we’ve engaged some of the brightest minds in digital marketing. From big agency talent to some of the most dynamic entrepreneurial marketing minds we have a team ready to work on your specific business needs.

Every day over 70 staff are working on numerous client accounts and delivering results that really impact the success of forward thinking brands. At TRACE we are as committed to nurturing our talent as we are to the success of our clients.

James Watling

Business Development Director

Bart Kalisvaart

Web Designer, Lead Developer

Jaime Antonio Nicolas

Marketing Director, South America

Matt Isaac

Director Global PPC Solutions

Laura Bloomfield

Marketing Director, USA

Emma Lincoln

Chief Financial Officer

Jason Wurz

Director Global SEO Solutions

Daniel Steadman

Marketing Director, Europe

Poppy Malisé

Digital Marketing Manager

Our clients.

Our talent at TRACE has strategised for and worked with some of the biggest and most dynamic brand names in the luxury hospitality, travel, wellness and lifestyle sectors. Our wealth of experience and understanding of how brands perform online keeps us and our clients one step ahead of the competition.

TRAVLR Logo
Mason Adventures Logo
Ritz Carlton Logo
Mozaic Logo
Marriott Logo
ARC Logo
The Bali Bible Logo
The Pavilions Logo
Revivo Resorts Logo
Skin Elegance Logo
Synergie Skin Logo
Starwood Logo

What our clients are saying.

Chris Salans

Chef Owner, Mozaic Restaurant & Spice Gastrobar, Bali


“James, Jason and the team at TRACE Agency have been a pleasure to work with for Mozaic. Not only are they proactive at what they do but they deliver 120% every time – and with great speed.

It’s a real pleasure working with them and I’ve actually had to clean up my act in order to keep up to speed with them! Their integrity and level of understanding of the industry, our business and brand and the data they provide is extremely sharp, insightful and beneficial.

We look forward to continuing our relationship with TRACE Agency as we build on the success of engaging their SEO and PPC services for Mozaic.”

Mitchell Lawson

Chief Marketing Officer, TRAVLR // The Bali Bible, AUS


“We have been working with TRACE since early 2018 and have run multiple successful campaigns with their team for both TRAVLR and The Bali Bible. Their level of consultive services, culture of professional transparency, clear communication and commitment to being results driven are second to none.

There has been, and continues to be a great synergy between ourselves and the team at TRACE and we value their input and commitment to driving our brand success as we expand our business.

We can’t recommend TRACE highly enough, they set the bar as a strategic digital partner and run their clients’ business as if it was their own.”

Keely Lee Johnson

Business Dev Manager, Synergie, Skin Elegance, USA


“We worked closely with TRACE Agency to develop our online marketing strategy for Synergie Skin products licensed to Skin Elegance for distribution across the United States. Building our relationship with James and his team was seamless, their understanding of our specific needs and market was exemplary.

The technical team at TRACE are world class and integrated perfectly with our team with their consultive, details oriented approach of their account managers. They were open to questions and happy to spend time with us exploring multiple scenarios to pick the right strategies that would work for our brand in both the short and long term.”

Melanny Purwanto

General Manager, ARC Clinics, Bali


“I have worked closely with James, Jason and the TRACE team for over twelve months to build our SEO foundation for the dental and anti-aging clinics at ARC.

Their integrity, together with their excellent communication and collaborative approach and level of understanding of our business needs has been fundamental to driving traffic to the business.

I would recommend TRACE & the team to any business looking for expert level strategical digital marketing that yields results.”