Working with innovative brands to maximize online revenue.

Powering big business, empowering emerging brands.


Connect, compete, capitalize.

Position your brand directly in front of your ideal customers ready to convert to real business. Eliminate any middlemen or wasteful spend in the equation, build a voice directly to your audience and drive organic revenue. We position your business to win market share from competitors. Our strategists and technicians identify market gaps to utilise to your advantage and displace competing brands in your niche. Our monthly services allow businesses and brands to capitalize on untapped market opportunities and identify exactly where to best focus your resources for maximum benefit.

Hello, we’re TRACE Agency.

We are a specialist digital consulting agency based in San Diego, California managing a global portfolio of client accounts. Our team of digital strategists and marketing professionals have been powering big business and empowering emerging brands since 2015. 

Partnered with:


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Powering your business online.

Our core services enable you to maximise your online presence driving leads and generating revenue.

Digital strategy.

We identify exactly what your target audience is searching online and structure your site to have the best chance to get in front of them and ahead of your competitors.

Marketing consulting.

We analyze your digital marketing mix and make recommendations to cut expenses, improve conversions and make a better return on your marketing spend.

Revenue optimization.

We optimize your website to continually grow leads and conversions for maximum revenue generation and transparently track and report the exact results our efforts make to your bottom-line.

Our team is at home in USA, Singapore, Australia & Indonesia

Meet the team.

We’ve engaged some of the brightest people in digital marketing – from big agency talent to some of the most dynamic marketing minds.

Jason Wurz, Digital Strategy Director

Jason is based in California and leads the technical team at TRACE. With over a decade in digital marketing and a resume featuring some of the biggest brands in the world his knowledge and connections in the industry are second to none.

James Watling, CEO, Business Dev

Having spent over two decades working in media and publishing James set up TRACE in 2014 to service the evolving needs of his client base in the modern digital space. He spends time between Australia, California and Singapore leading the business.

Poppy Malise, Lead Strategy Specialist

With a decade of experience in the corporate sector Poppy is responsible for working across the group portfolio of accounts at TRACE and managing the execution of strategies for clients. Born in Jakarta she now resides in San Diego.

Bart Kalisvaart, Web Designer, Lead Dev

Matt Isaac, Paid Solutions Consultant

Laura Bloomfield, Account Manager, USA

Louis Haddrell, Web Designer, Dev

Dian Rusmadewi, Marketing Assistant

Emma Lincoln, Compliance, Finance

Chris Redfield, Account Manager, USA

Jaime Nicolas, Account Manager, Asia

Daniel Steadman, Account Manager, Eur

Our principles.


We keep everything in plain site for our clients. We only accept accounts we know 100% we can generate ROI for in 6-12 months. Your account strategy is presented in month one and reporting and consultations are scheduled every month thereafter with support from our account technicians along the way.


Our custom organic strategies are tried and tested to produce results for clients that we know we can generate results for. Since 2015 we have been managing accounts for over 30 businesses and brands from APAC to the US and Europe. Our client list and their loyalty is testimony to the consistent results we deliver.


We hold ourselves responsible to our clients throughout every stage of the process and consider ourselves integral to the success of our clients’ online performance. Far more than just a regular SEO provider our comprehensive consultation service truly empowers our clientele to achieve incredible results.

Trusted by:

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Ritz Carlton Logo
Starwood Logo
Skin Elegance Logo
Synergie Skin Logo
ARC Logo
The Bali Bible Logo
Glo Logo
Mozaic Logo
Mason Adventures Logo
Revivo Resorts Logo
Spice Logo
Zifa and Co Logo
IHG Logo

What our clients are saying.

We ensure every business owner is serviced each month by our experienced account managers, strategists & technicians.

“The team at TRACE are second to none in their understanding of the online needs of a modern business. Not only are they proactive at what they do but they deliver 120% every time – and with great speed.”

Chris Salans, Owner, Mozaic

“Building our relationship with James and his team was seamless. The technical team at TRACE are world class and integrated perfectly with our team with their consultive, details oriented approach of their account managers.”

Keely Johnson, BD, Synergie

“There is a great synergy between ourselves and the team at TRACE and we value their input and commitment to driving our brand success as we expand our business. We can’t recommend TRACE highly enough.”

Mitchell Lawson, CMO, TRAVLR

Let’s talk.

We are currently accepting a limited number of clients to partner with. TRACE works exclusively on a non-competitive basis with select clientele only.