TRACE Agency was founded by James Watling and Laura Hietala in 2015 to service the needs of select clientele moving away from traditional advertising and looking to strengthen their online brand presence organically on Google. Recognising that many modern businesses do not have a long lasting, well-built organic digital strategy integrated into their planning James and Laura created customiseable revenue focused programs for brands operating in the hospitality, wellness, health and lifestyle spaces.
Co-Founder, Business Development
Throughout his career James has led teams managing high profile clientele in marketing and media. He has been a prolific publisher in luxury travel and lifestyle titles before founding TRACE to service businesses in highly competitive global industries. James leads the business development and management side of TRACE.
Co-Founder, Digital Strategy Director
Laura has worked as a certified Google specialist for over a decade managing all aspects of organic strategy formation and execution for high profile brands and businesses. She leads the technical team at TRACE responsible for ensuring campaigns are consistently profitable for our clients.
Our data-driven organic Google strategies are fully tailored to meet your short and long term business goals with an approach that is consultative and supportive at every step of the journey.
Connect directly with your true online audience without the need for costly paid advertising campaigns. We drive proven lead conversion and sales revenue generation from quality traffic sources.
Using bespoke in-house software we break out the strategies of your competitors and apply this to your campaign to take market share for your business. We only work with businesses that display potential to rank page #1 on Google in six months or under.
We create a ROI focused strategy achievable in under six months showing you exactly how we will target your ideal target audience for the most cost effective revenue generation.
We work consultatively one-on-one with our clients - either client side or as a standalone addition to your marketing ecosystem.. All accounts are managed personally by the agency founders with monthly in-depth reporting and consultation calls.
See what channels are performing and what your return is on every campaign Dollar spent stacked against your organic performance. We regularly audit media channels for our clients to ensure they are getting the best cross platform exposure for their business.
From low page 5 placements to the #1 position on page one of Google in under six months. Incredible results.
The campaign Laura and James have been running for over three years is the single most valuable channel for online reservations to my business.
The TRACE team have secured top results for our dental and cosmetics practices and deliver consistently high levels of patient bookings.
By fixing our audience targeting challenges we surpassed our financial goals in the first year of engagement with TRACE and continue to grow revenue year-over-year.
Laura and James have set our pre-opening launch strategy impeccably. Their attention to detail and professionalism makes them the gold standard of agencies.