Building relationships with results

[Results earned]

We work with brands that want to take share, not just participate. That starts with breaking down where competitors are actually winning, reverse engineering those positions, and identifying the fastest path to take that demand.

[Results earned]

Combined with in-depth market research and forecasting, our clients get a clear view of where revenue sits, how to capture more of it, and what decisions will move the business forward.

We structure each campaign around the client’s targets, goals, and financial KPIs from day one. Organic search is mapped directly to revenue objectives, ensuring activity contributes to bookings, enquiries, and profit, not just traffic. This keeps execution aligned to commercial outcomes and makes performance measurable against what actually matters to the business.

The results are grounded in reality. Stronger booking growth, higher-quality enquiries, and expansion into new markets, all backed by clear attribution and before-and-after performance. This is work designed to inform real decisions and deliver outcomes that hold up on the bottom line.

Fine dining brand shifts from paid dependency to organic dominance

This Michelin-level fine dining client shifted from PPC advertising spend dependency to long-term organic growth with TRACE generating ROI in under three months. By auditing their technical SEO, optimising high-conversion pages and targeting niche search terms on AI platforms we helped them turn organic search into their #1 reservation channel.

The challenge

Heavy reliance on paid media filled tables but eroded margin, while organic discovery underperformed.

Our approach

TRACE rebuilt the organic acquisition strategy, targeting high-intent niche demand across Google and AI search platforms.

The outcome

Organic bookings rose from 20% to 60–70% in six months, while paid spend was reduced by over 80%.

Mental health clinic reaches #1 in search during global pandemic

We helped this Sydney-based treatment centre recover rankings, rebuild visibility and become the most discoverable mental health clinic in Australia during the pandemic. Within six months, organic search became the #1 source of new admissions all while reinforcing trust and compliance in a sensitive, highly regulated space.

The challenge

A Sydney-based mental health clinic needed to rebuild visibility and trust in a highly regulated category during a period of surging demand.

Our approach

TRACE restored organic performance by prioritising compliant, high-intent clinical queries and strengthening technical foundations.

The outcome

Within six months, organic search became the number one source of new admissions, with #1 rankings for “rehab Sydney” and top-three positions for “mental health Sydney”, alongside triple-digit traffic growth.

Luxury coastal property scales direct bookings organically

We helped take this exclusive South Coast Australian estate dominate location-based search and reduce referral platform dependency. Through a precision-led SEO campaign tailored to premium travellers, we boosted organic traffic to booking pages by >200% and increased direct bookings by 63% in year one - all while maintaining Ocean Farm’s high-end positioning and negating the need for high cost paid ad campaigns.

The challenge

Strong demand but excessive dependence on third-party booking platforms.

Our approach

TRACE implemented a precision-led search strategy focused on premium location and experience-based queries.

The outcome

Direct bookings increased by 63% in year one, with organic traffic to booking pages up over 200%.

Wellness brand turns organic search into a growth channel

We partnered with one of the world’s most iconic sound healing venues to transform its digital presence. Our wellness-focused campaign lifted organic traffic by >70%, drove bookings across multiple services and unlocked new commercial opportunities - from retreats to conscious tourism products.

The challenge

Fragmented visibility limited the ability to scale bookings and services.

Our approach

TRACE aligned technical performance and content with real wellness search intent.

The outcome

Organic traffic increased by over 70%, unlocking bookings across multiple services.

Specialist clinic takes market share through organic search

We helped Bali’s leading anti-aging clinic break through a visibility plateau to become a top choice for locals and tourists. By targeting high conversion treatment terms and improving technical performance, ARC saw a 180% lift in organic traffic and became the #1 source of new patient inquiries via search.

The challenge

Intense competition in a regulated medical category limited discoverability.

Our approach

TRACE targeted high-conversion treatment terms and improved trust and performance signals.

The outcome

Organic traffic grew by 180% in under three months, becoming the top source of new enquiries.

Creative studio triples enquiries via organic search

We helped this boutique Melbourne design studio rise above the noise in a saturated creative market. In just 60 days, Weave jumped to #1 for high intent keywords and tripled inbound inquiries - turning organic search into a lead-generating engine without compromising brand aesthetics.

The challenge

Strong creative credentials but low visibility in a crowded market.

Our approach

TRACE focused on commercial, intent-led keywords and local discoverability.

The outcome

Inbound enquiries tripled within 60 days, with organic search becoming a consistent lead driver.

Local hospitality venue achieves page one visibility in 60 days

We took this niche south Bali French bistro move from invisible to unmissable. In under 60 days, Gooseberry ranked on page 1 for over 15 highintent keywords - boosting walk-ins, brunch bookings and mobile visibility across the increasingly competitive Uluwatu dining scene.

The challenge

A high-quality venue with minimal visibility for local, high-intent searches.

Our approach

TRACE delivered targeted local SEO and Google Business Profile optimisation.

The outcome

Over 15 page-one keyword rankings in under 60 days, driving increased walk-ins and bookings.

World famous restaurant doubles organic traffic and eliminates PPC spend

This landmark Bali hospitality brand partnered with TRACE to reduce its reliance on paid search and drive sustainable booking growth through organic discovery. By strengthening technical SEO, optimising high-conversion pages and targeting high-intent dining searches across Google and AI platforms, we transformed organic search into its highest-performing acquisition channel.

The challenge

Heavy reliance on PPC generated bookings but increased acquisition costs, while valuable non-branded organic search opportunities were being missed.

Our approach

TRACE rebuilt the restaurant’s organic acquisition strategy, combining technical SEO, local optimisation and commercially focused content targeting high-intent dining searches across Google and AI search platforms.

The outcome

Organic traffic increased by over 100%. Booking revenue across key locations increased by more than 70%, allowing the business to completely eliminate PPC spend for dining-related search terms.

Da Maria 2.0 relaunch drives 90% growth in booking revenue

TRACE worked with Da Maria to support the strategic relaunch of the iconic venue, helping shape its refined Italian dining direction while rebuilding its organic acquisition strategy. Through technical SEO, high-conversion content and targeted visibility across Google and AI platforms, we helped establish Da Maria 2.0 as one of Bali’s leading Italian dining destinations.

The challenge

Following the venue’s repositioning, Da Maria needed to reconnect with high-intent diners, strengthen its Italian identity and reduce reliance on paid search to drive sustainable growth.

Our approach

We executed the Da Maria 2.0 relaunch, reinforcing the restaurant’s authentic Italian positioning while delivering a commercially focused SEO strategy targeting high-intent dining searches across Google and AI search platforms.

The outcome

Organic traffic doubled, with nine commercial search terms reaching Google’s Top 3. Booking revenue grew by over 75% in the launch window, allowing the business to eliminate PPC spend for dining-related search terms.

Multi-location wellness brand strengthens organic growth and marketing efficiency

Alchemy Wellness engaged TRACE to grow organic bookings across its Ubud and Canggu locations while improving marketing efficiency. Through targeted local search optimisation, attribution tracking and AI-ready content, we helped organic search become a stronger and more profitable acquisition channel.

The challenge

Alchemy needed to increase visibility across multiple locations, improve booking attribution and reduce reliance on paid search while continuing to grow its wellness business.

Our approach

TRACE rebuilt the organic acquisition strategy for both locations, combining local SEO, technical optimisation and commercially focused content with streamlined attribution.

The outcome

Organic traffic increased by 40%, with 11 commercial search terms reaching Google’s Top 3 across both locations. Booking revenue increased exponentially with full revenue tracking installed for the operator.

Sustained direct admissions growth in an intensely competitive US treatment market

TRACE partnered with AToN Center to strengthen its search visibility, market position and ability to capture high-intent demand in one of the most competitive treatment markets. Over three years, the strategy delivered more than 4x growth in direct admissions, demonstrating the potential of search to become a sustained and scalable acquisition channel for US treatment providers.

The challenge

AToN Center faced a highly competitive US market where Google advertising restrictions limited paid acquisition, while reliance on third-party referral platforms increased costs and reduced control over the patient journey.

Our approach

TRACE strengthened AToN Center’s search visibility and market position by targeting high-value treatment searches and building a stronger pathway from search discovery to direct enquiry, reducing intake time and maximising efficiency.

The outcome

Over three years, TRACE helped AToN Center achieve more than 4x growth in direct admissions, strengthening its position in the competitive US market while reducing reliance on paid and third-party acquisition.

Building a stronger national search presence for a specialist New Zealand treatment provider

Clinic 77 engaged TRACE to strengthen its online visibility and reach people actively searching for treatment across New Zealand. The strategy helped Clinic 77 connect with people who may otherwise never have discovered the clinic.

The challenge

Clinic 77 needed to build greater visibility across New Zealand and reach people actively searching for relevant treatment and support.

Our approach

TRACE developed a focused search strategy around high-intent treatment searches, strengthening Clinic 77’s online visibility, authority and pathway from search discovery to direct enquiry.

The outcome

Clinic 77 established a clearer, stronger online presence and reach people in need of assistance across New Zealand who previously were unaware of the centre.

Strengthening search visibility in a highly competitive South African treatment market

TRACE partnered with The Cedars Group to strengthen its online visibility and reach more people actively seeking treatment across South Africa. The strategy helped the group increase its presence in a competitive market and connect with more individuals seeking help.

The challenge

The Cedars Group needed to strengthen its visibility in a highly competitive South African treatment market and reach more people actively searching for help.

Our approach

TRACE developed a focused search strategy to increase The Cedars Group’s visibility across high-intent treatment searches and connect more people with the group’s services.

The outcome

TRACE helped The Cedars Group strengthen its market presence and connect with more individuals seeking help, delivering results that have had a meaningful impact across the group.

“James, Laura and the team didn’t just help us rank - they eliminated ineffective spend and filled tables night after night with guests who discover us through Google and AI search. This was one of the highest, most consistent ROI marketing decisions we’ve ever made.”

— Chris Salans, Founder, Mozaic

“From hidden on page five to ranking #1 on Google in under six months - Laura, James and the team delivered incredible results. Google and AI search now drives over 70% of our total revenue. The impact on the business has been transformational.”

— Fleur Wood, CEO, South Pacific Private

“TRACE was instrumental in our pre-opening phase. Their SEO and LLM strategy gave us visibility months before launch, capturing demand and building brand equity early. The team’s expertise, responsiveness and tailored approach was second to none.”

— Demeiter Vaubell, Director of Sales, IHG

“Working with Laura and James has been invaluable for Ocean Farm. They’ve helped us hold a strong market position while steadily increasing reservations. Beyond protecting our core business, they’ve opened up new niches and revenue streams, ensuring sustainable growth and keeping us ahead in a competitive market.”

— Drew Burrell, Owner, Ocean Farm

“Working with James and Laura has been a game-changer for our dental and cosmetic businesses. Their strategic approach quickly improved our visibility, strengthened our market position and brought in a consistent flow of high quality leads and new patients.”

— Sita James, Owner, ARC Clinics

“The TRACE team has been pivotal in strengthening The Cedars Group.Their expertise has not only increased our visibility in a highly competitive space but also connected us with more individuals seeking help. The results have been deeply impactful for our group.”

— Rehem Meyer, COO, The Cedars Group