Building relationships with results
[Results earned]
From lifestyle and wellness to hospitality and B2B, we partner with growth-minded brands ready to lead - not follow.
[Results earned]
Our campaigns are built to move fast, scale smart, and deliver ROI that holds up in the real world. Whether it’s increasing bookings in as little as twelve weeks, unlocking new audiences, or scaling brands into international markets - our clients win where it counts: on the bottom line. Here’s how.
Fine dining brand shifts from paid dependency to organic dominance
This Michelin-level fine dining client shifted from PPC advertising spend dependency to long-term organic growth with TRACE generating ROI in under three months. By auditing their technical SEO, optimising high-conversion pages, and targeting niche search terms on AI platforms we helped them turn organic search into their #1 reservation channel.
The challenge
Heavy reliance on paid media filled tables but eroded margin, while organic discovery underperformed.
Our approach
TRACE rebuilt the organic acquisition strategy, targeting high-intent niche demand across Google and AI search platforms.
The outcome
Organic bookings rose from 20% to 60–70% in six months, while paid spend was reduced by over 80%.
Mental health clinic reaches #1 in search during global pandemic
We helped this Sydney-based treatment centre recover rankings, rebuild visibility, and become the most discoverable mental health clinic in Australia during the pandemic. Within six months, organic search became the #1 source of new admissions all while reinforcing trust and compliance in a sensitive, highly regulated space.
The challenge
A Sydney-based mental health clinic needed to rebuild visibility and trust in a highly regulated category during a period of surging demand.
Our approach
TRACE restored organic performance by prioritising compliant, high-intent clinical queries and strengthening technical foundations.
The outcome
Within six months, organic search became the number one source of new admissions, with #1 rankings for “rehab Sydney” and top-three positions for “mental health Sydney”, alongside triple-digit traffic growth.
Luxury coastal property scales direct bookings organically
We helped take this exclusive South Coast Australian estate dominate location-based search and reduce referral platform dependency. Through a precision-led SEO campaign tailored to premium travellers, we boosted organic traffic to booking pages by >200% and increased direct bookings by 63% in year one - all while maintaining Ocean Farm’s high-end positioning and negating the need for high cost paid ad campaigns.
The challenge
Strong demand but excessive dependence on third-party booking platforms.
Our approach
TRACE implemented a precision-led search strategy focused on premium location and experience-based queries.
The outcome
Direct bookings increased by 63% in year one, with organic traffic to booking pages up over 200%.
Wellness brand turns organic search into a growth channel
We partnered with one of the world’s most iconic sound healing venues to transform its digital presence. Our wellness-focused campaign lifted organic traffic by >70%, drove bookings across multiple services, and unlocked new commercial opportunities - from retreats to conscious tourism products.
The challenge
Fragmented visibility limited the ability to scale bookings and services.
Our approach
TRACE aligned technical performance and content with real wellness search intent.
The outcome
Organic traffic increased by over 70%, unlocking bookings across multiple services.
Specialist clinic takes market share through organic search
We helped Bali’s leading anti-aging clinic break through a visibility plateau to become a top choice for locals and tourists. By targeting high conversion treatment terms and improving technical performance, ARC saw a 180% lift in organic traffic and became the #1 source of new patient inquiries via search.
The challenge
Intense competition in a regulated medical category limited discoverability.
Our approach
TRACE targeted high-conversion treatment terms and improved trust and performance signals.
The outcome
Organic traffic grew by 180% in under three months, becoming the top source of new enquiries.
Creative studio triples enquiries via organic search
We helped this boutique Melbourne design studio rise above the noise in a saturated creative market. In just 60 days, Weave jumped to #1 for high intent keywords and tripled inbound inquiries - turning organic search into a lead-generating engine without compromising brand aesthetics.
The challenge
Strong creative credentials but low visibility in a crowded market.
Our approach
TRACE focused on commercial, intent-led keywords and local discoverability.
The outcome
Inbound enquiries tripled within 60 days, with organic search becoming a consistent lead driver.
Local hospitality venue achieves page one visibility in 60 days
We took this niche south Bali French bistro move from invisible to unmissable. In under 60 days, Gooseberry ranked on page 1 for over 15 highintent keywords - boosting walk-ins, brunch bookings, and mobile visibility across the increasingly competitive Uluwatu dining scene.
The challenge
A high-quality venue with minimal visibility for local, high-intent searches.
Our approach
TRACE delivered targeted local SEO and Google Business Profile optimisation.
The outcome
Over 15 page-one keyword rankings in under 60 days, driving increased walk-ins and bookings.
“James, Laura and the team didn’t just help us rank - they eliminated ineffective spend and filled tables night after night with guests who discover us through Google and AI search. This was one of the highest, most consistent ROI marketing decisions we’ve ever made.”
— Chris Salans, Founder, Mozaic
“From hidden on page five to ranking #1 on Google in under six months - Laura, James and the team delivered incredible results. Google and AI search now drives over 70% of our total revenue. The impact on the business has been transformational.”
— Fleur Wood, CEO, South Pacific Private
“TRACE was instrumental in our pre-opening phase. Their SEO and LLM strategy gave us visibility months before launch, capturing demand and building brand equity early. The team’s expertise, responsiveness, and tailored approach was second to none.”
— Demeiter Vaubell, Director of Sales, IHG
“Working with Laura and James has been invaluable for Ocean Farm. They’ve helped us hold a strong market position while steadily increasing reservations. Beyond protecting our core business, they’ve opened up new niches and revenue streams, ensuring sustainable growth and keeping us ahead in a competitive market.”
— Drew Burrell, Owner, Ocean Farm
“Working with James and Laura has been a gamechanger for our dental and cosmetic businesses. Their strategic approach quickly improved our visibility, strengthened our market position, and brought in a consistent flow of high quality leads and new patients.”
— Sita James, Owner, ARC Clinics
“The TRACE team has been pivotal in strengthening The Cedars Group.Their expertise has not only increased our visibility in a highly competitive space but also connected us with more individuals seeking help. The results have been deeply impactful for our group.”
— Rehem Meyer, COO, The Cedars Group