Building relationships with results

[Results earned]

We work with brands that want to take share, not just participate. That starts with breaking down where competitors are actually winning, reverse engineering those positions, and identifying the fastest path to take that demand.

[Results earned]

Combined with in-depth market research and forecasting, our clients get a clear view of where revenue sits, how to capture more of it, and what decisions will move the business forward.

We structure each campaign around the client’s targets, goals, and financial KPIs from day one. Organic search is mapped directly to revenue objectives, ensuring activity contributes to bookings, enquiries, and profit, not just traffic. This keeps execution aligned to commercial outcomes and makes performance measurable against what actually matters to the business.

The results are grounded in reality. Stronger booking growth, higher-quality enquiries, and expansion into new markets, all backed by clear attribution and before-and-after performance. This is work designed to inform real decisions and deliver outcomes that hold up on the bottom line.

Fine dining brand moves from paid to organic dominance in under three months.

This Michelin-level fine dining client shifted from PPC advertising spend dependency to long-term organic growth with TRACE generating ROI in under three months. By auditing their technical SEO, optimising high-conversion pages, and targeting niche search terms on AI platforms we helped them turn organic search into their #1 reservation channel.

The challenge

Paid media was driving bookings but reducing margin, while too little high-intent demand was being captured organically.

Our approach

TRACE strengthened SEO and GEO visibility around high-intent dining searches, building organic discovery across Google and AI platforms.

The outcome

Organic bookings increased from 20% to 60–70% in six months, while paid spend fell by over 80%.

Mental health clinic hits #1 in search during global pandemic.

We helped this Sydney-based treatment centre recover rankings, rebuild visibility, and become the most discoverable mental health clinic in Australia during the pandemic. Within six months, organic search became the #1 source of new admissions all while reinforcing trust and compliance in a sensitive, highly regulated space.

The challenge

Strong clinical expertise was being held back by limited search visibility in a competitive, highly regulated market.

Our approach

TRACE rebuilt SEO foundations and targeted compliant, high-intent clinical searches to strengthen visibility, trust and discoverability.

The outcome

Within six months, organic search became the number one source of new admissions, alongside triple-digit traffic growth.

Luxury coastal property sees bookings surge from organic search campaign.

We helped take this exclusive South Coast Australian estate dominate location-based search and reduce referral platform dependency. Through a precision-led SEO campaign tailored to premium travellers, we boosted organic traffic to booking pages by >200% and increased direct bookings by >60% in year one - all while maintaining Ocean Farm’s high-end positioning and negating the need for high cost paid ad campaigns.

The challenge

Strong demand was being diluted by dependence on third-party booking platforms, limiting direct customer acquisition.

Our approach

TRACE focused SEO on premium, experience-led searches to strengthen direct organic discovery and booking visibility.

The outcome

Direct bookings increased >60% in year one, while organic traffic to booking pages grew by over 200%.

Health sanctuary boosts organic traffic & revenue streams, increases annual revenue projection.

We partnered with one of the world’s most iconic sound healing venues to transform its digital presence. Our wellness-focused campaign lifted organic traffic by >70%, drove bookings across multiple services, and unlocked new commercial opportunities - from retreats to conscious tourism products.

The challenge

Limited search visibility was restricting the ability to grow bookings across an increasingly diverse wellness offering.

Our approach

TRACE aligned SEO and content with real wellness search intent, expanding visibility across services and commercial opportunities.

The outcome

Organic traffic increased by over 70%, unlocking bookings across multiple services and creating new revenue opportunities.

Aesthetic clinic dominates medical search, takes market share in anti-aging industry.

We helped Bali’s leading anti-aging clinic break through a visibility plateau to become a top choice for locals and tourists. By targeting high-conversion treatment terms and improving technical performance, ARC saw a 180% lift in organic traffic and became the #1 source of new patient inquiries via search.

The challenge

Strong clinical expertise was competing for attention in a crowded and highly regulated medical search market.

Our approach

TRACE targeted high-conversion treatment searches while strengthening technical SEO and the trust signals supporting visibility.

The outcome

Organic traffic grew 180% in under three months, becoming the top source of new patient enquiries.

Melbourne creative studio takes top slots with organic campaign performance.

We helped this boutique Melbourne design studio rise above the noise in a saturated creative market. In just 60 days, Weave jumped to page 1 for high-intent keywords and tripled inbound inquiries - turning organic search into a lead-generating engine without compromising brand aesthetics.

The challenge

Strong creative credentials were not translating into enough visibility or inbound demand in a crowded market.

Our approach

TRACE focused on commercial search intent and local discoverability, turning visibility into a lead-generation channel.

The outcome

Inbound enquiries tripled within two months, with organic search becoming a consistent source of new business.

Hidden gem takes page #1 spotlight with highly targeted local campaign.

We took this niche south Bali French bistro move from invisible to unmissable. In under two months, Gooseberry ranked on page 1 for over 15 high-intent keywords - boosting walk-ins, brunch bookings, and mobile visibility across the increasingly competitive Uluwatu dining scene.

The challenge

A strong local venue was being overlooked by customers searching for high-intent dining options nearby.

Our approach

TRACE strengthened local SEO and Google Business Profile visibility around commercially valuable local searches.

The outcome

Over 15 keywords reached page one in under two months, increasing visibility, walk-ins and bookings.

World famous restaurant doubles organic traffic and eliminates ad spend.

This landmark Bali hospitality brand partnered with TRACE to reduce its reliance on paid search and drive sustainable booking growth through organic discovery. By strengthening technical SEO, optimising high-conversion pages and targeting high-intent dining searches across Google and AI platforms, we transformed organic search into its highest-performing acquisition channel.

The challenge

Heavy reliance on paid search was driving bookings, but increasing acquisition costs were putting pressure on margins and valuable organic demand was being missed.

Our approach

TRACE rebuilt the organic acquisition strategy, combining SEO, Local & Entity optimisation and commercially focused content around high-intent dining searches.

The outcome

Booking revenue increased by more than 70%, while dining-related PPC spend was eliminated, turning organic search into a more efficient acquisition channel.

Da Maria 2.0 relaunch drives 75% growth in booking revenue.

TRACE worked with Da Maria to support the strategic relaunch of the iconic venue, helping shape its refined Italian dining direction while rebuilding its organic acquisition strategy. Through technical SEO, high-conversion content and targeted visibility across Google and AI platforms, we helped establish Da Maria 2.0 as one of Bali's leading Italian dining destinations.

The challenge

A major repositioning meant Da Maria needed to reconnect with high-intent diners while reducing reliance on paid search.

Our approach

TRACE combined SEO and AEO to strengthen the restaurant's Italian positioning and capture high-intent dining demand.

The outcome

Organic traffic doubled and booking revenue grew by over 75%, allowing PPC spend to be eliminated for dining-related searches.

Multi-location wellness brand strengthens organic growth and marketing efficiency.

Alchemy Wellness engaged TRACE to grow organic bookings across its Ubud and Canggu locations while improving marketing efficiency. Through targeted local search optimisation, attribution tracking and AI-ready content, we helped organic search become a stronger and more profitable acquisition channel.

The challenge

Multiple locations made it harder to build consistent visibility, track bookings and reduce reliance on paid acquisition.

Our approach

TRACE combined local SEO, technical optimisation, commercial content and attribution across both locations.

The outcome

Organic traffic increased 40% in three months, with 11 commercial terms reaching Google's Top 3 and booking revenue increasing exponentially.

Sustained direct admissions growth in an intensely competitive US treatment market.

TRACE partnered with AToN Center to strengthen its search visibility, market position and ability to capture high-intent demand in one of the most competitive treatment markets. Over three years, the strategy delivered more than 4x growth in direct admissions, demonstrating the potential of search to become a sustained and scalable acquisition channel for US treatment providers.

The challenge

AToN Center faced a highly competitive US market where Google advertising restrictions limited paid acquisition, while reliance on third-party referral platforms increased costs and reduced control over the patient journey.

Our approach

TRACE strengthened AToN Center’s search visibility and market position by targeting high-value treatment searches and building a stronger pathway from search discovery to direct enquiry, reducing intake time and maximising efficiency.

The outcome

Over three years, TRACE helped AToN Center achieve more than 4x growth in direct admissions, strengthening its position in the competitive US market while reducing reliance on paid and third-party acquisition.

Building a stronger national search presence for a specialist New Zealand treatment provider.

Clinic 77 engaged TRACE to strengthen its online visibility and reach people actively searching for treatment across New Zealand. The strategy helped Clinic 77 connect with people who may otherwise never have discovered the clinic.

The challenge

Clinic 77 needed to build greater visibility across New Zealand and reach people actively searching for relevant treatment and support.

Our approach

TRACE developed a focused search strategy around high-intent treatment searches, strengthening Clinic 77’s online visibility, authority and pathway from search discovery to direct enquiry.

The outcome

Clinic 77 established a clearer, stronger online presence and reach people in need of assistance across New Zealand who previously were unaware of the centre.

Strengthening search visibility in a highly competitive South African treatment market.

TRACE partnered with The Cedars Group to strengthen its online visibility and reach more people actively seeking treatment across South Africa. The strategy helped the group increase its presence in a competitive market and connect with more individuals seeking help.

The challenge

The Cedars Group needed to strengthen its visibility in a highly competitive South African treatment market and reach more people actively searching for help.

Our approach

TRACE developed a focused search strategy to increase The Cedars Group’s visibility across high-intent treatment searches and connect more people with the group’s services.

The outcome

TRACE helped The Cedars Group strengthen its market presence and connect with more individuals seeking help, delivering results that have had a meaningful impact across the group.

Major swimsuit and lingerie ecommerce brand expands into Australia and Canada.

Gooseberry Intimates partnered with TRACE to strengthen its US performance while supporting expansion into Australia and Canada. TRACE developed an international SEO strategy covering market-specific keywords, technical optimisation, localised content and ecommerce architecture, creating a scalable foundation for organic growth across all three markets.

The challenge

A successful ecommerce brand needed to capture more search demand in existing and new international markets.

Our approach

TRACE expanded SEO visibility across the US while building strong search foundations for Europe, Australia and Canada.

The outcome

The brand gained market share from Nordstrom and Skims in the US, while securing first-page results in Australia and Canada.

“James, Laura and the team didn’t just help us rank - they eliminated ineffective spend and filled tables night after night with guests who discover us through Google and AI search. This was one of the highest, most consistent ROI marketing decisions we’ve ever made.”

— Chris Salans, Founder, Mozaic

“From hidden on page five to ranking #1 on Google in under six months - Laura, James and the team delivered incredible results. Google and AI search now drives over 70% of our total revenue. The impact on the business has been transformational.”

— Fleur Wood, CEO, South Pacific Private

“TRACE was instrumental in our pre-opening phase. Their SEO and LLM strategy gave us visibility months before launch, capturing demand and building brand equity early. The team’s expertise, responsiveness and tailored approach was second to none.”

— Demeiter Vaubell, Director of Sales, IHG

“Working with Laura and James has been invaluable for Ocean Farm. They’ve helped us hold a strong market position while steadily increasing reservations. Beyond protecting our core business, they’ve opened up new niches and revenue streams, ensuring sustainable growth and keeping us ahead in a competitive market.”

— Drew Burrell, Owner, Ocean Farm

“Working with James and Laura has been a game-changer for our dental and cosmetic businesses. Their strategic approach quickly improved our visibility, strengthened our market position and brought in a consistent flow of high quality leads and new patients.”

— Sita James, Owner, ARC Clinics

“The TRACE team has been pivotal in strengthening The Cedars Group.Their expertise has not only increased our visibility in a highly competitive space but also connected us with more individuals seeking help. The results have been deeply impactful for our group.”

— Rehem Meyer, COO, The Cedars Group